Fandoms play a crucial role in shaping entertainment, pop culture, and digital communities. With each passing year, new and old fanbases grow, evolve, and redefine their influence. In 2025, several fandoms stand out as the most influential, boasting millions of dedicated followers worldwide.
From K-pop sensations and cinematic universes to gaming and anime fandoms, let’s dive into the most popular fandoms of 2025 that are dominating the global stage.
Table of Contents
Top 10 Most Popular Fandoms in the World (2025)
1. BTS ARMY (BTS Fandom)
One of the most popular fandoms in the world, BTS’ ARMY continues to dominate in 2025. With BTS members’ solo projects and global impact, their fanbase remains one of the biggest fandoms in the world.
Why It’s Popular:
- Record-breaking album sales (over 20 million copies sold in 2024)
- Highly engaged global community (74M+ Twitter followers and 100M+ Instagram followers)
- Philanthropic and social activism efforts
2. Marvel Cinematic Universe (MCU) Fandom
Marvel Studios has consistently created a powerful fanbase, and with new releases in 2025, it remains a topmost fandom in the world.
Why It’s Popular:
- Expanding multiverse storylines
- Iconic characters and crossovers
- Influence on pop culture and fashion
- Disney+ subscriptions surpassing 200M, fueled by Marvel content
3. Potterheads (Harry Potter Fandom)
Despite originating decades ago, the Harry Potter fandom remains one of the most popular fandoms in 2025, fueled by new books, spin-offs, and immersive experiences.
Why It’s Popular:
- Ongoing Wizarding World expansions
- Huge online fan communities (Facebook groups exceeding 15M members)
- Re-releases and new adaptations
4. Star Wars Fandom
With a continuous stream of Disney+ series, games, and merchandise, Star Wars maintains its legendary status as a biggest fandom in the world.
Why It’s Popular:
- Ever-expanding universe with TV shows and spin-offs
- Nostalgic yet modern appeal
- Strong community-driven fan culture (Over $2B annual revenue from merchandise)
5. Anime Fans (Various Fandoms)
Anime fandoms like One Piece, Attack on Titan, and Demon Slayer continue to attract millions of fans globally, making it one of the most vibrant fandom communities in 2025.
Why It’s Popular:
- Anime’s global accessibility via streaming platforms (Crunchyroll and Netflix anime viewership exceeding 250M users)
- Diverse genres catering to all audiences
- Strong conventions and fan events worldwide
6. K-pop Multi-Fandom (Including BLACKPINK, Stray Kids, and SEVENTEEN)
Apart from BTS, other K-pop groups have gained immense popularity. Groups like BLACKPINK, Stray Kids, and SEVENTEEN have some of the most dedicated fandoms in the world.
Why It’s Popular:
- Global recognition and massive fan engagement
- Billions of YouTube views on music videos
- Strong social media influence (BLACKPINK alone has 90M+ YouTube subscribers)
7. Stranger Things Fandom
With Netflix’s Stranger Things continuing to captivate audiences, its fandom remains a top 10 fandom in the world in 2025.
Why It’s Popular:
- Nostalgic appeal mixed with modern storytelling
- Engaging fan theories and discussions
- Merchandise and spin-offs (Netflix reports over 80M views on the latest season)
8. Gaming Fandoms (GTA 6, Fortnite, and Esports)
Gaming fandoms, especially those surrounding GTA 6, Fortnite, and competitive esports, are at their peak in 2025.
Why It’s Popular:
- Massive online communities and live events
- Continuous content updates and expansions
- Influence on digital entertainment and streaming (Twitch & YouTube Gaming viewership exceeding 400M monthly users)
9. The Taylor Swift Fandom (Swifties)
With record-breaking albums and sold-out tours, Taylor Swift’s fandom is among the most influential and passionate fandoms in 2025.
Why It’s Popular:
- Swift’s storytelling and relatability
- Engaged global community (Spotify’s most-streamed artist with 10B+ annual streams)
- Award-winning music and activism
10. DC Universe Fandom
Despite competition from Marvel, DC Comics fans remain loyal with upcoming projects like The Batman sequels and Justice League expansions.
Why It’s Popular:
- Iconic characters like Batman, Superman, and Wonder Woman
- Expanding media presence (movies, TV shows, comics)
- Hardcore dedicated fanbase (DC fan pages with 50M+ followers across platforms)
What Defines a Strong Fandom?
A popular fandom is often determined by:
- Engagement: Active participation in events, forums, and social media.
- Global Influence: The ability to reach and impact international audiences.
- Merchandising & Sales: Fandoms that drive high revenue from merchandise, albums, and collectibles.
- Longevity: Some fandoms last decades, growing stronger with time.
Conclusion
The most popular fandoms of 2025 showcase the power of community and shared passion. Whether it’s K-pop, gaming, or blockbuster movie franchises, these fandoms have redefined global entertainment. As fan engagement continues to evolve, new fandoms may emerge, but the biggest fandoms in the world remain rooted in creativity, connection, and dedication.
What’s Your Favorite Fandom?
Let us know in the comments below and join the conversation!
Frequently Asked Questions (FAQs)
What are the most popular fandoms in 2025?
The most popular fandoms in the world in 2025 include BTS ARMY, Marvel, Harry Potter, Star Wars, K-pop fandoms, anime fans, Stranger Things, and Taylor Swift fans.
Which is the biggest fandom in the world?
BTS’ ARMY is considered the biggest fandom in the world due to its massive global presence and engagement.
What is the most engaged fandom in 2025?
K-pop fandoms, especially ARMY and Blink (BLACKPINK fans), show the highest engagement levels on social media and streaming platforms.
Which gaming fandom will be the most popular in 2025?
Fandoms surrounding GTA 6, Fortnite, and esports remain at the top of the gaming industry.
How do fandoms influence pop culture?
Fandoms shape entertainment trends, influence social movements, and drive high consumer engagement through merchandise, events, and online communities.
